R&D
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RESEARCH AND DEVELOPMENT AS PER US GOVERNMENT AGENCY:
When research aims to understand a subject matter more completely and build on the body of knowledge relating to it, then it falls in the basic research category. Basic research can’t be straightaway applied practically or commercially. The findings and outputs of such research bring potential interests to a company.
Applied Research-
The applied research aims to determine methods to address a specific customer/industry need or requirement. This type of research has more specific and direct objectives. The investigations, findings, outputs of applied research are predominantly focused on specific commercial objectives regarding products or industry.
Development-
When findings of a research are utilized for the production of specific products including materials, systems and methods it is called development. Design and development of prototypes are part of such research. Such research generates indispensable knowledge and designs for production which further converts these into prototypes.
WORKING OF CAVENDISH NUTRITION R&D TEAM:
Innovation-
Cavendish Nutrition’s dedicated team is consistently busy in finding innovative things that boosts and benefits customers and clients. The innovation includes exploration of a market opportunity and technical innovation. A technical innovation without demand cannot become an innovation.
New Product Development-
Cavendish Nutrition’s partnered contract manufacturers and product development personnel have huge experience over the years. We align your brand with the right formulators and chemist based on your product specific needs.
Design-
When an idea converts into information which further leads to a formation of a new product, it is called design. A cross functional process that includes market research, technical research, design of a concept, prototype creation, final product creation and launching is called a product design.
BASIC RESEARCH AND DEVELOPMENT PROCESS:
Initial/Foster idea → Focused ideas → developing ideas → Trials → Regulatory, Marketing and Product Development activities →Launch
The process of R&D could take years or months to get sweet results. Each company has its own unique research methodology, but Cavendish focuses on basic and result oriented strategic methodology.
Initial/Foster idea:
In this type of idea a research team sits down to brainstorm. The discussion may start with an understanding and itemization of the issues faced in their particular industry and then narrowed down to important or core areas of opportunity or concern.
Focused ideas:
The team focuses on the dos and don’ts of a particular product or anything else. The idea is vast and could be generic as well. At this point the team may look into existing products and assess how original a new idea is and how well it can be developed.
Developing ideas:
When an idea is thoroughly researched or planned it gets combined with a market survey to assess market readiness. Benefiting and potential containing ideas are pointed down and the process of turning research into a marketable commodity begins.
Trials:
A research team works closely with product developers to understand and agree on how an idea may be turned into a practical product.
Regulatory, Marketing and Product Development activities:
It is necessary to take a research product into market. Regulatory aspects are assessed and work begins to meet all the criteria for approvals and launch. The marketing team begins developing strategies and preparing their materials while sales, pricing and distribution are also planned for.
Launch:
A research product is all set to introduce itself to the market. Cavendish plans the best launching idea for a product in which time, season and other related aspects are taken into considerations and worked accordingly.